Research Methods

PARS specialises in developing custom made solutions to address specific questions facing clients, as such it does not offer off the shelf information.

PARS Research mainly conducts primary research but where necessary PARS is able to source for secondary information.  The methods that we use for data collection include:

DESK RESEARCH

This data collection method assumes at the outset that information already exists in a readily available form.

QUANTITATIVE RESEARCH

Data can be collected in a number of ways including: Face To Face/ Questionnaire, Telephone / Skype interviews, Online questionnaires, Self-Completion and Mobile phone Data collection.

QUALITATIVE RESEARCH

The data is collected in the following ways: Focus Group Discussions, Mini-groups, In-depth Interviews and Observations.