Market Research
Social Economic and Humanitarian Research
Data Collection and Processing Services
Baseline Survey, Midterm and End of Term Evaluation
Employee and Customer Satisfaction Survey
Opinion Polls
Consultancy Services
PARS Research specialises in full research consultancy services including;
– Survey Design
– Data Collection
– Data Analysis
– Reporting Of Findings
We also offer any part of research services for those companies that do not need the whole research process.
We endeavour to interpret findings and add value through observations and suggestions.
PARS is committed to working with our clients to improve their ability to make informed timely decisions.
Research Products
HABITS, USAGE, AND ATTITUDES SURVEY
As the name suggests, this quantitative study looks at the habits of consumers, measuring usage and attitudes towards particular products or services. Such studies are the mainstay of many fast moving consumer goods (FMCG) manufacturing companies’ research efforts.
Baseline Surveys
They are often done to collect basic information to get demographic and other baseline data before the introduction of particular community services or projects.
Midterm Evaluations
Aim to assess the continued relevance of an intervention and the progress made towards achieving its planned objectives. They provide an opportunity to make modifications in order to achieve the set objectives within the lifetime of the project.
Endterm Evaluations
Aimed at determining the outcomes, expected or unexpected as measured by answering to its Relevance, Effectiveness, Sustainability and External Utility. Any other evaluation studies to gauge a project/ programme intervention . Examples include monitoring and evaluations.
Market Exploration Study
This type of survey explores potential gaps and opportunities in a marketplace. Qualitative research method is mainly used in market exploration.
Employee Satisfaction & Engagement Survey
Staffs are the backbone of any organisation and are regarded as internal customers. Maintaining a qualified, satisfied and motivated work-force is crucial to the survival of the organisation. Staff attitudes can establish how employees feel about work and related issues and help track changes.
Image & Brand Equity
These qualitative explorations look at how a product, service or an organisation is perceived by users and the public at large.
Market Definition Study
This type of study seeks to measure opportunities and gaps in a marketplace. Therefore quantitative research is used and the result is measurable data.
Advertising Tests
This type of study evaluates reactions to advertising campaigns. These may be print, press or electronic and tests can be conducted both pre and post production stages.
Customer Satisfaction & Perception Survey
In an increasingly competitive world, customer satisfaction is key to building customer loyalty and sales growth. This type of study establishes satisfaction levels and tracks changes over time.
Pack/Product Tests
Data for such tests can be collected either qualitatively or quantitatively depending on the stage of development of the product or package. Such tests can evaluate the acceptability of products or packaging providing valuable information to help fine-tune the final offering. They can also help select between different prototypes.
Our Clients
