Our Methods
PARS Research focuses on creating customized social and market research solutions to address clients’ specific questions. It does not provide pre-packaged information. The company mainly carries out primary research, but can also gather secondary information when needed. The data collection methods utilized by PARS include:
Desk Research
This data collection method assumes at the outset that information already exists in a readily available form.
Quantitative Research
Data can be collected in a number of ways including: Face To Face/ Questionnaire, Telephone / Skype interviews, Online questionnaires, Self-Completion and Mobile phone Data collection.
Qualitative Research
The data is collected in the following ways: Focus Group Discussions, Mini-groups, In-depth Interviews and Observations.
Our Research Standards
We continuously oversee the research process to guarantee adherence to quality standards.
Our regular quality assessments include ensuring the following quality checks:
59
%
of all questionnaires are checked for logic and completeness.
15
%
of all fieldwork at PARs Research are accompanied by a supervisor
59
%
A double-entry data capture system that assures 100% accuracy in data entry
23
%
of fieldwork reports are back-checked and reviewed by a supervisor
