call us now

0716 555 388

drop an email

info@pars.co.ke

Accurate, Insightful, Timely!

call us now

0716 555 388

Accurate, Insightful, Timely!

Accurate, Insightful, Timely!

Our Methods

PARS Research focuses on creating customized social and market research solutions to address clients’ specific questions. It does not provide pre-packaged information. The company mainly carries out primary research, but can also gather secondary information when needed. The data collection methods utilized by PARS include:

Desk Research

This data collection method assumes at the outset that information already exists in a readily available form.

Quantitative Research

Data can be collected in a number of ways including: Face To Face/ Questionnaire, Telephone / Skype interviews, Online questionnaires, Self-Completion and Mobile phone Data collection.

Qualitative Research

The data is collected in the following ways: Focus Group Discussions, Mini-groups, In-depth Interviews and Observations.

Our Research Standards

We continuously oversee the research process to guarantee adherence to quality standards.
Our regular quality assessments include ensuring the following quality checks:

59 %
of all questionnaires are checked for logic and completeness.
15 %
of all fieldwork at PARs Research are accompanied by a supervisor
59 %
A double-entry data capture system that assures 100% accuracy in data entry
23 %
of fieldwork reports are back-checked and reviewed by a supervisor

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