Data for such tests can be collected either qualitatively or quantitatively depending on the stage of development of the product o

In an increasingly competitive world, customer satisfaction is key to building customer loyalty and sales growth. This type of stu

This type of study evaluates reactions to advertising campaigns.  These may be print, press or electronic and tests can be conduc

As the name suggests, this quantitative study looks at the habits of consumers, measuring usage and attitudes towards particular p

This type of study seeks to measure opportunities and gaps in a marketplace. Therefore quantitative research is used and the resul

These qualitative explorations look at how a product, service or an organisation is perceived by users and the public at large.

Staffs are the backbone of any organisation and are regarded as internal customers. Maintaining a qualified, satisfied and motivat

This type of survey explores potential gaps and opportunities in a marketplace. Qualitative research method is mainly used in mark